POC is a Swedish brand with offices in Saltsjöbaden outside Stockholm. POC develops and develops products that can save lives and minimize the risk of injuries in extreme sports. POC has had a major impact in the industry and in many ways they have already set a new standard when it comes to technical solutions, manufacturing, combinations of materials and development.POC works with engineers, materials specialists, industrial designers, graphic designers & nerve specialists and more; all to ensure that they produce world-class protection. All their protection is also tested by world athletes in extreme sports to ensure that they meet all needs. When products are developed on POC, it is done with the attitude that they should always be the best at what they do. POC never compromises with cheaper materials to get larger margins on the products if it means compromising on safety, quality and performance. POC has recruited some of the world's best athletes. In skiing, you will find, among others, Jon Olsson, TJ Shiller, Tanner Hall, Julia Mancuso, Sammy Carlson, Stina Jakobsson, Bode Miller and the entire Swedish alpine national team. POC has won several awards and accolades over the years, including the Swedish Outdoor Design Award 2005, Active Safety and the Design Prize 2007.
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